memetics + networkology = emergence


In ego on 1972/09/20 at 05:30

Balázs László Karafiáth is an entrepreneur & communication researcher.

Karafiath is the founder of Darwin’s Marketing Evolution, a research&consulting company successfully incorporating the theory of memetics into marketing practice. Darwin’s has been based in Budapest since 2003. Karafiath has been fascinated with memetics for over ten years and is in the process of completing his PhD dissertation on the subject.

According to his hypothesis in the huge and growing data sphere interlocking with volumes of human interaction we create a new hybrid evolving entity that shows the distinct signs of a complex system: this “memescape” is a living being, evolving, changing and surprising us with emerging properties.

Karafiath was a Yale World Fellow at Yale University. He has ten years of university teaching expeience and now teaches at the Üzleti Gondolkodó Iskola. He has designed an introductory course in the field of Emergence which covers evolutionary theory, networkology, the science of memes, studies of human cooperation, and internetology. He has coined the term “Evolutionary Media Sociology” to refer to this complex field.

In 1997, he founded Carnation, Inc., a start-up internet consulting and marketing company. Carnation now ranks second in the Hungarian market, with revenues consistently over $10 million. He regularly is asked to speak about the network economy and the information society. His articles are published in the Hungarian press and he had his own show on Tilos Radio, Budapest’s best known “pirate”/community radio for 7 years.

Balazs co-founded East Europe’s biggest week-long music and arts festival, Sziget at the age of 21.

Balázs about his research:
“Hi, my name is Balázs, pronounced as Lazlo in the US. I was a Yale World Fellow a few years back, now I divide my time between San Francisco, New York, my hometown Budapest, Hungary and my village: Szentantalfa.

My research interest tags are covering three territories, the networked economy, the study and practical use of memetics and online politics.

I am interested in computers since 1982, when I hacked a BASIC program on a ZX Spectrum. I initiated one of the first BBS based virtual community in Hungary in 1994, the first planned webcommunity in 1998. I am teaching a class since 2002 on how companies can face up to strategic decisions in the business environment created by technological change.

My interest in memetics is about 10 years old now. I have a PhD dissertation draft on the subject and a company that successfully uses the theory of memetics in marketing practice. Now we are in the process of setting up Darwin’s California Inc, the daughter company of the Budapest based Darwin’s Marketing Evolution Kft.

In my view Hungary has to be cured from 4o years of systematic distruction of communities, social capital and trust in the public sphere. I am working on a political web2.0 platform that would help the wired community of a country, the netizens, to ignite social change on a mass scale in the real world, to leverage virtual communites to effect the political community IRL.


2007 – present
▪ Director of strategy and business development at Darwin’s Marketing Evolution

Yale World Fellow

▪ Founding of Darwin’s Marketing Evolution

▪ Director of IVSZ, the Hungarian Association of IT Companies
▪ Founding of Emergent Systems Research Institute

▪ Founder and CEO of Carnation Internet Consulting Ltd. As a consultant at Carnation Consulting Balazs worked for clients, among others: Compaq Hungary ▪ Dreher Brewery ▪ Ericsson Hungary ▪ Hewlett Packard Hungrary ▪ CIB Bank ▪ Hungarian Post ▪ MATÁV ▪ Unilever Hungary ▪ Westel

▪ Founding of Sziget Kulturális Rendezvényszervező Kft, orgaizer of the Sziget Festivals

His hobbies include movies and theatre, computer games, water polo, scuba diving and bicycling. His videos are @

Please find the Hungarian version @

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